Standard Marketing Plan

2.85% | Plus Selling Broker Coop Fee

Minimum: $3,500

Estimate of Value (CMA) and Estimated Seller Proceeds

Competive Market Analysis (CMA) and Seller Proceeds

Two of the most important processes that a professional real estate agent should always provide a seller are a Comparative Market Analysis (CMA) and an Estimated Seller Proceeds.

 

A CMA is similar to an appraisal in that it compares comparable homes that have sold, are on the market, or expired without selling, to your home, so that a reasonable fair market price can be determined.  The most weight is given to recent solds, of course.  Going no more than 3 months back is preffered, but it is common to go back six months, and in some extreme cases, up to a year to catch any trends.  Proper pricing is one of the most important elements to selling a home. Overpriced properties can cost a seller time and money, while underpriced properties will sell quickly, can can leave money "on the table."

 

An Estimated Seller Proceeds helps deternine what a seller might expect if the property were to sell at a particular price.  Existing loans, commissions, title/escrow fees, repair costs, etc. all go in the mix so a seller gets an idea that if their property sells, what their check may look like.  While it is an educated guess, if done properly with the correct data, it can be very close to a sellers actual proceeds.  This process helps a seller determine their bottom line and start making future plans.  Most agents don't do them because they don't know how to do them or think they are too much work.  But you will always get one from a Country Air agent.

Standard "For Sale" Sign

One of the leading sources of buyer phone calls is off of "For Sale" signs. Yet, not all "For Sale" signs are the same.  Some stand out, some don't.  Country Air Properties "For Sale" signs were designed to jump and grab attention of passerby’s.  And it's not just the sign itself that is important.  Have you ever seen a "For Sale" sign incompetently placed and hard to see, or so weather worn they should be recycled?

Country Air agents are trained to analyze every site for the best possible placement of the sign to attract maximum attention, and use only high quality and attractive posts and signs for the most attractive display.

       VS.     

 

CRMLS (MLS)

Having informatoin about your propertty loaded into a Multiple Listing Service (MLS) is an important part of a smart marketing strategy as it invites agents from firms other than your listing company and offers part of the commission to them if they introduce the buyer.The are hundreds of MLS's, each one covering a specific area with different numbers of members. Not all agents belong to an MLS, and some who belong to one may not belong to one that serves the area of your property.

 

Country Air Properties belongs to California Regional Multiple Listing Service Inc. (CRMLS), the nations largest MLS with over 70,000 members throughout California.  For Lake County, this is currently the most important MLS to have your property in.

 

For additional MLS coverage in the Bay Area Real Estate System MLS (BAREIS) consider upgrading to the Upgraded or Premium Marketing Plans.

 

 

 

 

 

BARIES MLS ($100 value)

 

Did you know more buyers come from the North Bay area served by BAREIS MLS than all other areas in the world combined?  Having your property included in BAREIS MLS can go a long way to getting your property sold and for a higher price.

Bay Area Real Estate Information Services, Inc. provides Multiple Listing Services to approximately 7,500 real estate professionals in Northern California, with primary MLS coverage to the North Bay counties of Marin, Solano, Sonoma, Napa, and Mendocino.

 

With BAREIS MLS®, Get Access to other Northern California MLS's with their Data Sharing Project

• Direct Access to Other MLS systems in the Bay Area and Northern California
• Your listings could be exposed to over 50,000 real estate agents
• Reduce duplication of MLS fees for multiple MLS memberships
• Access to more than 20 Northern California counties.

If you want maximum MLS coverage for your property, be sure to choose the Upgraded or Premium Marketing Plan.  But be advised that agents from the North Bay may not drive over the hill to sell a home at 2.5%. Consider increasing the Coop buyer agent fee to 3% or 3.5%.

Web syndication to Zillow, Trulia, and over 30 other websites

Syndicating Information on Your Property Across the Web

 

When we input information about your property it not only goes to just the websites we belong to.  Your properties information is syndicatd (distributed) to dozens of other web sites that buyers frequent, making your properties information easlily accessible all around the world, 24/7.  Here is a partial list of where we can provide information about your property:

5 Day/4 Night Cruise

Professional Flyer

 

With our affilation with Back At You, we will be able to create a variety of outstanding, eye popping flyers within minutes of getting the photography uploaded.  Flyers are great tools for buyers to have while they are out looking at properties, and to hand out to prospective buyers at events and open houses. 

 

 

Local print media (monthly ad in Record Bee or one ad in RE Book)

 

The Lake County Record-Bee is Lake Couny's' largest print newspaper, with over 8,000 copies distributed 5 days a week throughout Lake County.  It is a favorite for morning readers, lobbies, restaurants, and tourists.  While the internet is now where most people go to find real estate, it is a mistake to underestimate the effectiveness of a local newspaper.  Country Air Properties is one of very few brokerages to run weekly ads in this publication.

The Real Estate Book is a regional full color booklet that has outstanding distribution.

50 or more "Just Listed Cards" to surrounding neighbors

Just Listed Cards by

 

Direct mail has continued to be proven a very effective way to market real estate.  By sending a post card announcement that your property is for sale to all the surrounding property owners, it can increase the odds of you getting additional offers.  People who own around your property already have been sold on the neighborhood and are likely to share your property information with others.  If they are an investor, they may be interestd for themselves or a fellow investor.  At Country Air Properties, we try to leave no marketing stone unturned, and Just-Listed cards are a big part of our marketing plan.  They work!!

 

Promotion at Office Meeting

Office Meeting "Haves and Wants"

At Country Air Properties, all agents are required to meet on the first and third Wednesdays for an office meeting.  In addition to reviewing  current market conditions and do some education, agents take time to share their new listings and buyer needs, what we call "Haves and Wants."   Often a connection at one of these meetings leads to a sale.  This is the best group in Lake County to promote a listing to as Country Air Properties holds most every sales record in Lake County, including selling more property in Lake County than any other company in history.

If you want to sell real estate in Lake County, you need to get in front of this group.

Inclusion in MLS Caravan (if possible)

MLS Caravan

Even with the ubiquity of virtual and brokerage video tours, the traditional MLS caravan (where agents drive their own cars to visit listings in person en masse) is alive and well in Lake County. Country Air Properties believes strongly that  previewing properties in person is the best way to keep their finger on the pulse of the local real estate market and for an agent to reach adequate market competentcy.

 

For a home to be on an MLS caravan, it needs to be accessible, not be too far away out of town, and be safe for 10-20 agents to inspect the home and grounds.

HDR Photography- (Giraffe360 in 2023)($250 value)

HDR Stands for “High Dynamic Range”

An HDR photo is made by combining 3 or more exposures of the same subject, which creates an image that contains much more tonal information (dynamic range) than a traditional photograph. Digital photos are usually 8-bits in depth, which describes the number of tone levels in the image (from black to white, and all the grays in between). HDR photos, on the other hand, are created using 32-bit images that contain so much information they can’t even be correctly displayed on a computer monitor. Notice that an HDR image contains much more detail in the shadow and highlight areas, as compared to a traditional image which tends to either “fill-in” the blacks or “wash-out” the whites.

Doesn't your home deserve Country Air's HDR treatment?

NOTE:  Broker fronts cost ONLY if property is priced within Broker Comparative Market Analysis (CMA). If priced above, seller would have to front costs of these items, and broker would agree to reimburse seller at close of escrow.

Virtual Tour

VIRTUAL TOUR

When your home is listed for sale, it is important to maximize online efforts. Country Air Properties utilizes Giraffe360 virtual tours for two reasons.  First, they have automated a program that makes a great video product within days of the listing.  And secondly, our virtual tours will be fed to several major online platforms including YouTube.

Virtual Staging

VIRTUAL STAGING

On vacant homes, computer generated imagery can be used to make an empty home look professionally staged. The finishied photo is virtually indistinguishable from a photo of the same room with actual furniture in it. This feature has the potential to cause many people to make the decision to buy your home vs. another home they are looking at. Check out this example from one of our listings:

Floor Plan Creation ($150 value)

Professional Floor Plan Creation

 

When buyers are considering which property to buy, the more information they have, the more likely they will be able to make a decision.  Having access to a floor plan helps a buyer visualize living in the home, allows them to place furniture, and assign rooms.   When there are many homes to consider, a floor plan could sway the buyer to buy your home.

 

Example of the kind of floor plan we can create for your home.

Social Media Posting ($200 value)

Your property will automatically get posted to Facebook, Instagram and Twitter.

Social Media Boost (5 days, 3,000+ people) $100 value

By  paying to boost a listing in social media, more potential buyers will see it, people can share it, and chances improve for a faster sale for more money.

One 2 hour Open House (if property qualifies)

Since 2003, Country Air Properties has conducted more open houses than any other Lake County brokerage combined.  We believe in them and have perfected them.

 

Most agents today refuse to do open houses.  They claim they don't work. But in reality, they either simply don't have the time, the skills, or the energy to hold an effective open house.

 

Why can open houses be effective?

1. The more visits a house gets, the faster it will sell. As agents, we need to expose our listings to the widest possible audience, and an open house will get that done quickly and efficiently.

2. Buyers love open houses. Buyers are reached by the marketing that is done for an open house, and that is what you are looking for as a listing agent: buyers. 

3. Marketing Leverage- Even if no one who attends buys the home, if the event is leveraged properly, the property will get promoted far and wide, and even non-attendees may later make an appointment to see it. 

Many agents who do an open house do not do them effectively.  They often do nothing more than throw a sign up in front of the house, and open the house up for a few hours, then race away. So what is the right way to promote an open house?

Planning an Effective Open House:

1.  Effective signage-   Multiple directional signs should lead people from high traffic areas to the property.

2.  Attractive presentation-   An open house needs to draw attraction to it.  Large signs, flags, even balloons can make a home stand out.

4.  Staging the home-   It should be clean and clutter free.  The lights should be on, and the temperature controlled to a comfortable degree. The yard should be trimmed. The agent should be able to offer waters or sodas, along with a snack.

5.  Promoting the home-   Open house invitations should go out to the neighborhood.  An ad in the local paper should go out that week.  It should be promoted on the company website.  Other agents should be invited in addition to buyers.  

 

Your home deserves to have an open house.  Your home deserves Country Air Properties.

 

NOTE:  Not all homes qualify for an open house.  They must be accessible, presentable, and be safe, and if they do not meet all of this criteria, an open house will not be done. In these cases, additional print media can be done in lieu of the open house.